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GMC Yukon: Same Car Different Names

GMC Yukon

GM is the biggest auto group in America, it owns marques like Chevrolet and Cadillac. Of particular interest is how it uses these marques. Chevrolet seems to be its entry-level marque, while Cadillac is its ultimate expression of luxury. Coming to SUVs the Chevrolet Tahoe is its entry level trim, while the GMC Yukon happens to be its mid-trim, while the Cadillac Escalade is its upmarket offering. Comparing the Chevrolet Tahoe and GMC Yukon, they are virtually the same car with different pricing regimes.

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