Having become the fifth largest car automaker in the world Hyundai looks to be setting its eyes on the top spot. Hyundai have done this by building mostly affordable and reliable cars. Keeping an eye on the luxury market Hyundai have spawned off the Genesis brand. Genesis represents the Asian automaker’s ambitions. Ambitions aside, the Asian automaker’s bread and butter comes from cars like the Hyundai Elantra. To be honest, the Elantra isn’t Hyundai’s finest work but it is one of its most sensible.
If you happen to read the Bible, then you already know it’s a collection of books, with Genesis being the first book. Sadly, as great as that is, the Hyundai Sonata could use some help if it wants to be the first car on everyone’s luxury sedan list. Simply, Asian automakers always find it hard in this segment. European exports are simply always way ahead. It’s an unenviable task to compete against the likes of Audi, Mercedes or Jaguar. I mean an A6 or an E-Class and you’ve got the Genesis standing alongside, you get the picture. However, the Genesis does have its benefits and deserves to be given a chance.
Well, if you are into classical music, you’ll definitely have heard of a sonata here and there. A sonata is a musical composition that uses instruments with three to four movements that contrast. If you read that and it still doesn’t make sense I recommend you listen to Mozart’s “Piano sonata No. 11 in A Major.” Well, it seems that Hyundai Sonata is meant to be a classic, so let’s see if it hits the right notes with us, pun intended.
On the business side of things, currently Honda Motors is the fourth largest automotive group in the world. This is due in large to its 32.8 % ownership of its subsidiary Kia, which in part also has stakes in Honda’s other businesses.