Most of the Asian automakers are known for making cheap and bland cars. Though they do have some luxury marques that they use to sell their premium models, still their core business is selling nondescript cars. To confirm this, take a look at Toyota, then take another look at Nissan. You’ll see that as much as they do have luxury spinoffs Lexus and Ifiniti respectively, their business architecture is high volume and low margins. Kia does sport some of these characteristics, though it doesn’t have a luxury brand. However, to change this perception the Kia Sportage is a great all-round SUV that has quality and a lot of verve. It’s positioned to compete with the likes of the Nissan Qashqai and the Ford Kuga.
When it comes to cars there are three continents that make the best cars that is Europe, America and Asia. Apart from Japan and in some little way India and China, the other big Asian automaker has to be South Korea. South Korea are a small nation land-wise but have a burgeoning population of around 50 million people. Where there is a dense urban population there are going to be lots of families needing cars. Thus, the Kia Optima is a South Korean macrocosm that has gained worldwide repute and sales.