For Lexus they achieved crossover gold when they made the Lexus RX. This was a beautiful car that paid huge dividends for the Japanese luxury brand. The bestselling car in its line is vindication that Asian automakers can make great luxury. However, Lexus seems not yet content with the RX, as they have gone on to tinker on the car’s design and performance to mostly splendid results.
What’s In a Name?
The RX initials stand for Radiant Crossover and it also uses the label “Recreation Cross Country” in some of its markets.