Volvo as an automaker has had some problems with its brand. At one point it was viewed as a luxury brand imposter, however post the Chinese takeover the Volvo has recaptured the hearts and minds of luxury car buyers especially with the XC90. The XC90 has been rather successful and it seems the Swedish car maker has built up some much needed momentum. With this in mind, Volvo are on the midst of revamping their sedans with the first model being the Volvo S90. For the German automakers, it looks like they should pay keen attention to what the Swedes are doing, because the executive saloon segment is about to become even more competitive.
The S90 was launched in the 2016 North American International Auto Show replacing the aging S80. This luxury sedan is expected to be available next year (2017). It is a totally new car compared to its predecessor. The S90 is Volvo’s flagship sedan and they are pinning a lot of great expectations on it. Using the Scalable Platform Architecture (SPA) platform, it does share some of its underpinnings with the XC90. Thus, it has taken all the great safety tech available in the SUV, while improving its cabin. The S90 comes in two body styles as either a sedan or as an estate. Importantly, note that the estate is known as the V90.
The S90’s trims are as follows:
The S90 uses variants of a petrol and diesel four cylinder to power itself. The most powerful petrol engine belongs to the Hybrid which is paired with a 2L twin-charged four and an electric motor that gives a total of 402 hp. As for torque, you’ll have to contend with a combined 640 Nm. However, if you are more inclined to a diesel engine then the 2L four on the all-wheel drive D5 will manage to give you 232 hp and 480 Nm of torque. All the engines use either 6-speed manual or 8-speed auto transmission.
Taking a look at the Volvo’s cabin it is quite generous with dual-zone climate control and fine leather upholstery. Also, you have Volvo’s Sensus infotainment system accessible in a nice 9” touchscreen.
This is a really good looking sedan, with the new T-shaped Thor’s hammer designed LED headlights. The look of the Volvo is quite cultured and refined with nice curves allover.
To be honest it wasn’t that too long ago that Volvo was being compared with Subaru. You know those brands that seem to be in purgatory not high-end or low-end somewhere in the middle. Today, things have changed drastically, Volvo has become a full luxury brand, and there is simply no question about it. However, the market it’s trying to grasp is rather competitive. You’ve got the likes of the BMW 5-series, Audi A6 and the E-Class Benz you are allowed to feel a little overwhelmed. Though this may be the case, the incredible thing is taking a look at the S90 and you definitely feel it truly has a chance. The interior is lavishly furnished with the best quality materials, while its drive doesn’t thrill as much it isn’t awful. Simply, the Volvo has its own identity and is set to take the market by storm.
So what do you think about the new S90, should the Germans be worried? Have your say, leave a comment.
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